WELL HELLO THERE,
Welcome to my portfolio. I am a creative information designer. Living and working in Tel Aviv Israel. My work ranges from Graphic Design to UX/UI, Illustration, Animation and Package/Product Design etc. I work with my clients desires in mind and always ensure the work I put out is well suited aesthetically while still pushing limits, exceeding expectations and bringing ideas to life.
My Work
This was a project I did when I was interning at Coca-Cola in Dubai. We pitched this idea to one of the other offices within Coca-Cola Middle East and North Africa. I worked closely with the creative director to bring his vision to life. The marketing team wanted to create a campaign for their new bottle design for fanta and their target audience was the younger consumer. We used photoshopped stock images and rough designs just to pitch the idea to the team. As we were targeting a younger audience the creative director wanted to use common terms used in the every day lives of young people like, WTF, BFF, FOMO, etc. We used these terms but put a FANTA edge on them, changing the meanings of the acronyms to ones about fanta.
FANTA BILLBOARD CAMPAIGN
SPRITE LABEL DESIGNS
While interning at Coca-Cola in Dubai, I was also given the task of re-designing labels for both sprite cans and bottles, specifically for sprite zero.
Nude Food Package Design
This brief for this project was to design a package for a food that not a lot of people like. After doing surveys and questionnaires, the most unpopular food item was grapefruits for their bitterness. My idea was to design a package for pre peeled, ready to eat grapefruit pieces. The peel is what makes the fruit more bitter so my solution was to sell it with the peel off, hence "Nude Food".
Amplify - UI/ Website Design
This UX design project I completed in the final year of my degree. The brief was to conceptualize a new service adapted off a pre-existing service, in this case Spotify. The idea was for a music service spotify offers for people whom are hard of hearing. Amplify, provides four functions for those whom are hard of hearing to listen to music. The visual aesthetic was aimed around being visually loud and standing out through aesthetic, colour and layout.
Broll Design Work
These are just a few of the many projects I worked on in my previous design position. I worked for a property company, specifically the auction division. I was the Senior designer, with my daily and weekly tasks including, posts for social media, monthly magazines, company collateral, banners, billboards etc.
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